`Water for All´ is Atlas Copco’s most important non-profit initiative and is funded through employee volunteer contributions. In total, more than two million people have now gained access to clean drinking water thanks to it. Other institutions have also made donations, as is the case of the Welthungerhilfe, which recently supported the Rohingya refugees in Bangladesh. In the long term, the focus is on supporting sustainable water supply and hygiene projects, especially in Africa.
It all started with a problem known to many companies: over time, articles that are not sold to the extent that the manufacturer has planned, accumulate, and without incentives, little will happen. The Leybold’s sales teams found an original solution: "It was important to us to find a lever to make the benefits clear to everyone involved. When we presented the concept to the sales department, I was very pleased with the immediate support for this project," says Stephan Hohenadl, who is responsible for this unusual campaign: "To reduce inventories, we launched a so-called ‘Red Tag’ campaign, where certain products were offered at special conditions. The articles were then sold at a very attractive price and our warehouse was cleared," explains Hohenadl.
That alone was nothing special – the sales team’s highlight was a percentage share if the minimum sales price was exceeded. Linked to this was the second highlight: the sales team thereby made a percentage contribution to the renowned social project `Water for All´ of the parent company Atlas Copco.

5,930 € turned into a donation of 17,790 € for a good cause

"Our cooperation with Welthungerhilfe makes it possible for institutional donors to double the donation and ultimately 17,790 € were raised for our joint aid projects.”, so Eva Heemann and Cemre Altinsoy from the Atlas Copco employee initiative, who were delighted when they received the check.
"Leybold has been part of the Atlas Copco Group since 2016 and I am very pleased that this initiative has been so positively received and supported by our staff", emphasizes Johan Van der Eeken, who has known `Water for All´ from the Group for years.
This campaign is a win-win situation for everyone: "It supports sustainability to a special degree and serves to make life easier for those in need in a direct way," says the Leybold Managing Director.